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AIWire is a brand new, bleeding edge product as is the entire field of Answer Engine Optimization. Users should expect ongoing changes and refinements to this document and our systems as we navigate this rapidly advancing field.

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Overview

AIWire is the next generation of content delivery systems created to ensure all content released via Press Ranger becomes part of AI knowledge bases. Unlike traditional media campaigns, AIWire leverages proprietary technology to format, distribute, and position your content specifically for AI knowledge integration into AI chatbots like ChatGPT, Perplexity, Grok, Microsoft Copilot, Google Gemini and more.

Traditional press strategies focus on human readers, but AIWire addresses the new reality where AI systems are increasingly the first stop for information seekers. It ensures your content is formatted and distributed in ways that maximize AI discoverability and citation.

This is critical for the emerging field of Answer Engine Optimization (AEO) or “SEO for AI”.

What is SEO for AI or Answer Engine Optimization (AEO)?

AIWire is built for Answer Engine Optimization. Answer Engine Optimization (AEO) represents the evolution of traditional SEO for an AI-driven information landscape. While SEO focuses on ranking in search engine results pages, AEO specifically targets optimization for AI systems that directly answer user queries like ChatGPT. As people change their browsing behavior and adopt AI chatbots, AEO’s impact will become more and more important.

How AIWire Works

AIWire works through three main components:

  1. AI-Optimized Formatting: Restructures your content using semantic patterns that AI systems recognize as authoritative and reference-worthy.
  2. Knowledge Graph Integration: Maps your content to industry-specific concepts and entities, creating connections that make it more likely to be referenced.
  3. Authority Signaling: Employs techniques that signal to AI systems that your content is a primary source rather than derivative information.

The result is that when someone asks an AI about topics related to your announcement, product, or industry expertise, your content becomes a possible reference source.

How to Use AIWire

As of March 14, 2025, AIWire is included in all Gold tier Wholesale press release distributions through Press Ranger. To use AIWire:

  1. Create your press release with Press Ranger
  2. Select the Gold tier distribution option
  3. Your press release will automatically be optimized and distributed through the AIWire system

Benefits of AIWire