This piece was originally sent as an email via New Feature Friday on August 22nd, 2025.
Hey team,
Happy Friday. I’m switching things up this week. Instead of telling you about shiny new features, I want to share my deepest, darkest secrets which, at the moment, is my playbook on How to Rank Anything on ChatGPT.
How does this tie into PR? Well, the whole point of Press Ranger is to make a modern PR platform. And as PR changes, I’m thinking of it more as visibility engineering than anything else (hat tip Spin Sucks). We need our brands to be everywhere and as PR collides with SEO and now GEO (Generative Engine Optimization), I’m finding Press Ranger right in the crossroads.
But I’m seeing so many self-professed experts in this space giving away bad info. “Make good content and the robots will find it”, “The playbook is the same as in SEO”, and so on. All of these are wrong.
This is a new game with new rules and there’s a significant advantage for businesses who start this early. And Press Ranger will help you do it.
In March, we launched the first piece of the puzzle, **AIWire.** This is our content engine that guarantees indexing into AI chatbots like ChatGPT, Perplexity, Grok, Microsoft Copilot, and Gemini. In the past 6 months, thousands of businesses have used it to improve their ChatGPT rankings. It’s targeted, it’s quick, and it works.
But there’s more. Much more. Behind the scenes, I’ve been running experiments across dozens of brands and I think I know more than anyone right now on what actually works. And today I want to give away my playbook on how to do it and preview the ways that Press Ranger is going to help make it happen.