This piece was originally sent as an email via New Feature Friday on October 3rd, 2025.

Hi team,

Happy Friday. Today, I’m giving away a ton of secrets. Secrets I actually thought I would never share publicly. That’s right, it’s time for Part 4 of How to Rank Anything on ChatGPT: Part 4.

But first, a quick reminder: I'll be speaking at Mint’s A.I. Business Growth Summit on October 7 at 10AM PT. My talk is literally called How to Rank Your Business on ChatGPT so if you’re nerding out with me on all of this, use this link to sign up for free.

Quick Recap of Parts 1–3

If you missed Part 1, Part 2, and Part 3 you should read them first but here's the recap:

• Listicles win. Those annoying Top 10 lists that humans hate? Turns out robots love them. Sorry. Get listed on as many as possible—do outreach, pay, swap, and make your own.
• Your content footprint matters. LLMs use citations across domains as a proxy for authority. Press releases, PR, social, reviews, directories, everything—visibility everywhere adds up.
• Your website still needs to be good. Human-written blog, keyword optimized, technical SEO, all the stuff.
• Prioritize reviews. You need to be getting a regular stream of 5-star reviews. If you like this series, here’s a shameless plug to leave one for Press Ranger on G2 and then email me for a mystery surprise (ooo!).
• Go index your site in Bing. ChatGPT and other bots use Bing’s index. It takes 5 minutes, and if you don’t do it you’re probably invisible. Do it here.

All caught up? Good, now it’s time to give away some secrets.

How to Use Press Releases to Rank In AI Search

Ok, we need to get a bunch of content on high-ranking domains. There are tons of ways to do this and most of them are expensive and hard. But press releases are easy and they’re impactful across many channels. But, of course, not all press releases are going to move the needle. If you’ve been here for a while, you know we changed our entire newswire in March to focus on getting our releases to rank on AI search and Google.

We even built a fancy thing called AIWire to make it easy to get content on Business Insider, Market Watch, Yahoo Finance, AP News, etc and also guarantee indexing on AI chatbots like ChatGPT, Perplexity, Grok, Microsoft Copilot, Gemini and more. No else does this.

But that’s just indexing content, how do we get it to actually rank?

I’ve now run thousands of experiments on how to get press releases to rank. Let’s dive in.

The Golden Rule: Get your primary keyword into the headline of the press release.