Last updated: August 30, 2024

Overview

You can view pitch requests from journalists directly in your Press Ranger dashboard via the Pitch Requests tab. This section shows active journalist requests from a variety of sources.

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Note that Pitch Requests is in Early Access / Beta. We’re currently working with agencies, freelancers, and sources that spend a lot of time in HARO-style services. If this is you, please get in touch with us at [email protected] with ideas and feature requests.

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What is HARO?

HARO, short for "Help a Reporter Out," is a powerful platform that connects journalists with expert sources. Founded in 2008 by Peter Shankman, HARO was created to bridge the gap between media professionals seeking expert insights and individuals or businesses looking to share their expertise and gain media exposure.

A Brief History of HARO

Peter Shankman initially started HARO as a Facebook group to help his journalist friends find sources for their stories. The concept quickly gained traction, and within a year, HARO had evolved into an email list with thousands of subscribers. In 2010, Vocus (now Cision) acquired HARO, further expanding its reach and capabilities.

Why Use HARO?

HARO offers numerous benefits for both businesses and individuals:

  1. Media Exposure: Get featured in reputable publications, potentially reaching millions of readers.
  2. Establish Thought Leadership: Showcase your expertise to a broader audience.
  3. Build Credibility: Association with well-known media outlets can boost your professional reputation.
  4. Cost-Effective PR: Gain media coverage without the high costs of traditional PR campaigns.
  5. Networking Opportunities: Connect with journalists and editors in your industry.

The Power of Centralizing HARO Requests

While HARO is an invaluable tool, managing the influx of daily requests can be overwhelming. This is where Press Ranger's HARO centralization tool comes in:

  1. Streamlined Workflow: View all relevant HARO requests in one dashboard, saving time and reducing email clutter.
  2. Enhanced Organization: Categorize and prioritize requests more efficiently.