Digital PR is a strategic approach focusing on securing high-quality backlinks and media mentions through engaging, shareable content rather than traditional press releases. Journalists today are under immense pressure to produce viral content quickly and efficiently. By using proven headline templates like the ones below, you can provide journalists with ready-to-use stories that meet their needs. This approach not only increases your chances of getting featured but also enhances your SEO by earning valuable backlinks from authoritative sites.
1. [Expert] Shares Top Tips for [Task/Goal]
Example: Finance Expert Shares Top Tips for Creating a Successful Budget
Use this template to provide valuable insights and practical advice from industry experts. Identify common tasks or goals that your audience might have and offer expert advice on achieving them.
2. How to [Achieve a Goal] - [Expert] Answers Questions About [Topic]
Example: How to Get Ozempic - Diabetes Expert Answers Questions About the Medication
This format is great for educational content. It allows you to address common questions and provide detailed answers from experts, making it highly informative and shareable.
3. This [Location] Ranks Among the [Superlative] for [Issue/Feature]
Example: This NY Airport Ranks One of the Worst for Delayed Flights
Rankings and lists are always popular. Highlight a location and use superlative descriptions to attract attention and provide valuable information to your readers.
4. Is [Trend/Challenge] Good for You? [Experts] Examine the [Aspect]
Example: Is 75 Day Hard Good for You? Fitness Experts Examine the Challenge
Use this template to explore current trends or challenges. By examining the pros and cons, you provide balanced information that can help readers make informed decisions.
5. [Group] Warned to Watch Out for [Trend/Product] [Reason/Issue]
Example: Parents Warned to Watch Out for Beauty Products Going Viral Online Kids and Teens Shouldn't Use
Warnings and alerts are effective for grabbing attention. Use this format to inform specific groups about potential risks or issues related to new trends or products.
6. [Region] Has Some of the [Superlative] [Issue/Feature]: [Source]
Example: The Chicago Area Has Some of the Worst Air Quality in America: Study
Back up your claims with credible sources. This template is perfect for sharing findings from studies or reports, adding authority to your content.
7. This [Location/Route] Is the [Superlative] for [Feature/Experience], According to [Source]
Example: This Scenic Arizona Road Is the Most Distracting Drive in the U.S. for Its Beauty, According to a New Report
Highlight unique features or experiences associated with specific locations or routes. Use authoritative sources to add credibility.
8. Best [Product Category]: [Examples/Brands] and More
Example: Best Affordable Sunglasses: Mango, Le Specs and More
Lists of best products are always engaging. Provide recommendations and include various examples to cater to different preferences and budgets.
9. Simple Tricks and Tips for [Task/Goal], According to [Expert/Source]
Example: Simple Tricks and Tips for Getting a Good Night's Sleep During a Heatwave, According to an Expert
Offer practical tips and tricks that are easy to implement. Including advice from experts or credible sources can enhance the value of your content.
10. New Ranking Lists [Location/Subject] Among the [Superlative] for [Category/Feature]
Example: New Ranking Lists Bucharest Among 10 Best Cities for Digital Nomads Worldwide
Rankings and lists generated by credible organizations or studies can draw significant attention. Use this template to share notable rankings related to your industry or interests.
Step 1: Identify Your Sector
Focus on topics that are relevant to your industry and target audience but stay as broad as possible. Look for areas where you can provide unique insights or valuable information. You can use the sector search in Press Ranger’s journalist database for ideas, but remember you want to pitch these articles to the broadest possible audience. Don’t get lost in a niche!
Step 2: Research and Gather Data
Collect data, expert opinions, and credible sources to back up your claims. This adds authority and credibility to your content. Ideally, include a quote from you or your client as that’s a great way to ensure a backlink will be included in the story.