Introduction

A press release is your brand’s chance to make a clear, professional announcement to the world. It’s not a blog post or a sales pitch—it’s news. The goal is to share your announcements in a way that grabs attention and gets publishers to share it far and wide.

Done right, a press release boosts your credibility, gets you media coverage, and even helps with SEO. This guide will walk you through the essentials to ensure your press release is polished, newsworthy, and ready for distribution in as less time as possible.

So, let’s begin!

Anatomy of a Press Release

These are the guides for how to structure your press release for a wholesale press release distribution. Publishers rely on clear, credible, and neutral announcements that are formatted for easy publication. Here’s what they expect:

1. Headline

<aside> 📖

Requirements

• Always Include the issuing company’s name in the headline.
• Keep it clear and concise
• Avoid promotional or spammy language like “Best Ever” or “Don’t Miss This.”
• Do not use first or second person language [I, we, us, our, ours, you, your, yours]. Write from the point of view of the business (the company, its, etc.)
• Best performing headlines start with the company name, a newsworthy verb, and the content of the announcement.
• Guide: [Company Name] + [Newsworthy Verb]+ [Content of the PR] </aside>

Examples:

• TechNova Announces Groundbreaking AI Tool for Remote Work Efficiency
• GreenPath Unveils Solar-Powered Charging Station for Urban Areas
• BrightHealth Celebrates 1 Million Users on Its Wellness App
• EcoNest Expands Focus on Sustainable Housing in the Midwest
• SkylineTech Launches Virtual Reality Platform for Online Education

2. Lead Paragraph