https://www.loom.com/share/568ff18f803943d4ae7b757299cd40d9?sid=84a87ab3-2b74-496d-8efd-7ed36f1e5626

Overview

In this video, we provide a detailed walkthrough of how to effectively use the Journalist Database within Press Ranger.

Timestamps for Easy Navigation:

• 0:01 - Introduction: Overview of the video content.
• 0:10 - Running a Search: How to search for U.S. journalists covering technology by selecting the country and sector filters.
• 0:23 - Search Results: Explanation of the results, including over 1,800 matches found.
• 0:39 - Browsing Profiles: How to browse individual journalist profiles to assess their fit for your company.
  • 0:39 - Profile Details: Viewing contact details, social profiles, and AI fit assessment.
• 1:20 - Adding to Contact Lists: Steps to add journalists to a contact list.
• 1:27 - Sending Emails: Sending emails directly from the profile, either blank or from a predefined template.
• 2:03 - CRM Integration: Setting a status for contacts and managing them within the CRM.
• 2:14 - Adding Notes: Adding notes to contacts for better organization.
• 2:31 - Bulk Selection Tools: Using bulk selection tools to speed up workflow and add multiple journalists to contact lists.
• 2:52 - Search Bar Utilization: Utilizing the search bar for finding specific journalists by bios, locations, and more.
• 3:01 - Sector Selection: Using broad industry-defined topics for more effective pitching.
• 3:13 - Niche Searches: Using the search bar for niche topics like environmental issues.

The Journalist Database in Press Ranger is a robust tool designed to help you find the best journalists for your PR needs. For any further questions, please contact us via email at [email protected].