When AI chatbots search for answers, they favor multiple mentions across high-authority publishers as a proxy for authority and trust. Alongside listicles and review sites, press releases are often very highly-cited as sources of truth to answer questions.
But are all press releases equal? Of course not. In March 2025, Press Ranger rebuilt our entire press release distribution network to focus on AI search. We eliminated 95% of our previous syndication partners and focused exclusively on publishers that AI chatbots actually cite.
The result is AIWire. The only content engine that guarantees indexing into ChatGPT, Perplexity, Grok, Microsoft Copilot, and Gemini in addition to guaranteed placements on Business Insider, Yahoo Finance, Market Watch, AP News, Morning Star, and other high-authority domains.
Press Ranger is the only platform that offers this.
Put very simply: the press releases you publish using Press Ranger get indexed by AI search. But indexing is not the same thing as ranking for your target queries. We also need to define the strategies to ensure you rank. That’s what this guide is.
The single most important factor determining whether your press release ranks for a query: your target keyword must appear in the headline.
If you want to rank for "best CRM" or "best PR software" or "best lawyer in Dallas," that exact phrase needs to be in your headline. There are no exceptions.
The challenge: editorial guidelines prohibit overly promotional headlines. You can't write "Press Ranger is the Best PR Software" get it approved.
The solution: techniques that incorporate keywords naturally while remaining newsworthy and editorial-appropriate.
Commercial intent queries drive the most valuable traffic. Someone searching "best PR software" is actively evaluating options and ready to make a decision.
[Company] reaches [milestone], reinforcing position as [keyword]
The milestone can be: